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Marketing Manager
Job Description
You will be responsible for driving marketing and communication strategy and execution to further the finbots.ai brand and business objectives. We are a small team with a big ambition, and you will be involved in multiple marketing-related aspects of the business including paid marketing, investor relations, events, public relations, digital marketing, partnership marketing and content development.
The role is a hybrid role offering a mix of work from home and in-office. You will report directly to the Head of Marketing.
Responsibilities
1. Drive inbound leads through a mix of organic brand building and paid marketing strategies, partnering with external agencies where required
2. Work closely with the sales function to develop materials and digital strategies to maximize conversions and nurture leads
3. Grow the finbots.ai brand through accelerators, events, and awards participation
4. Plan and execute the public relations strategy, partnering with a reputed PR agency for execution across key global markets
5. Manage and lead content development strategy and execution for finbots.ai’s website and social media channels
6. Oversee the budget and ongoing marketing spends
7. Develop and execute an employee engagement plan, working with a core team of employees to implement programmes and build the company culture
Skills & Qualifications
1. 2 to 5 years of experience in any 2 of these fields: Paid marketing, PR, Social media marketing, Long-form content development and SEO
2. A positive attitude and willingness to learn and try new things
3. Be comfortable using new digital tools and technologies
4. Fluent in English
5. Be comfortable working with colleagues in different regions and time zones
6. The role is based in Singapore
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